Creating A Bond Beyond the Handshake

Purchase “Creating a Bond Beyond the Handshake” and Support the SBDCCreating a Bond Beyond the Handshake

Gina Kaelin-Westcott, owner of Connect Selling and a 2010 graduate of the Success Tracks program, has published her first book!

“Creating a Bond Beyond the Handshake” aims to help small business owners build better relationships with their clients to increase sales.  In the book, Gina provides easy-to-implement techniques to help entrepreneurs attract more clients, obtain a competitive advantage, earn referral business, and build a foundation for trust and credibility.

Creating a Bond Beyond the Handshake takes over 22 years of sales expertise and lays it out in real, no-nonsense terms that you can immediately start to implement to improve your business and client relationships—and have them coming back for more year over year!

With easy to implement techniques you will discover how to:

  • Attract More Clients
  • Obtain a Competitive Advantage
  • Offer Big Value at Low Cost
  • Earn Referral Business
  • Be a “Go-To” Partner
  • Say Goodbye to Cold Calling
  • Build a Foundation for Trust and Credibility
  • Know When and Why Your Clients Buy

Author Gina Kaelin-Westcott, CPC, gives you “100 Reasons Why Relationships and Value Sell Every Time” for any person in sales, regardless if you’re a solo-preneur or working for a Fortune 500 company.

With the support of the SBDC, Gina opened Connect Selling in 2009 to provide sales training and sales coaching to entrepreneurs throughout the Denver metro area.  With over 20 years of sales experience, she serves as a mentor and coach to her clients, helping to improve their sales process while simultaneously developing each individual’s unique skills and abilities.

The book goes on sale August 30th, and 100% of net proceeds on this date will be donated to the South Metro Denver SBDC. To purchase the book on this date, visit  

Join us for the Book Launch & Signing party on September 28th from 5-7pm at Water 2 Wine, 9608 East Arapahoe Road, Greenwood Village.

Follow Connect Selling on Facebook for sales tips, training opportunities, and updates on the book at