Monday Marketing – Where’s your Focus?

Old School thought is Focus on your Company and products and they will sell themselves.  New School thought is focus on the prospect’s problems instead.   Understanding how your product or service can work to solve  a prospects business challenge is more important than your company, you or the product itself.  It’s up to you to know how to discover the prospects issues and how to help solve them and demonstrate value.  Think about the questions you can ask that will get your prospect talking it’s about them, not you or your product. It’s all about your clients and what’s in it for them.  

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