The Power of Thank You!

The quickest and one of the most powerful way to strengthen a relationship is to send a personal hand written note after an initial meeting, receiving a referral or just to say thank you.  

We move in a world filled with emails, text messages, media and advertising with so much information coming at us we have become very selective about what we choose to read and take notice of.

People still long to see a handwritten note show up in their mailbox, they love what it represents.  The connection, thought and caring that goes into a handwritten note and for just a few cents you can make a huge difference in someone’s day by sending a handwritten note.

Keep a stack of blank cards with your company logo on the front and send off notes every day.  After you’ve met with someone send them a note the following day.  This activity takes about 10-15 minutes a day and can make a lasting impression on the recipient.   Just imagine if you could send 3 notes a day, 15 notes a week or 60 notes a month that will make a meaningful impression on your clients.

Make sure when sending a note to make it personal and mention something that resonates with their needs, challenges, desires and or family.   The notes don’t have to be lengthy just a couple of sentences to thank them for the referral or to invite them for lunch or coffee.  I still have notes that people have sent me from many years ago, because they were personal and resonated with me.  Taking a few minutes every day to send your handwritten personal notes that will make a memorable impression is just one step in building a referral business.

Never underestimate the power of the personal note it could be just what someone may need that day.


  1. Nice one Gina, and so true. I’ll send it out to my network.

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