What’s in a Niche?

Do people have a hard time finding you, your product or service? Do people really understand what you provide or what makes you special in your market? I share with my clients that being all things to all people is probably not the best way to build a business, I use the term, “an inch wide and mile deep” is the best way to build a niche and your business. Here are 3 tips to help you focus in on the best niche.

Tip #1Research your competition. You’ve settled on a product or service to a specific target market now you need to research to see what the competition is doing? How many others are out there in your same market, it can be anywhere from a few to many.

What's in a Niche?

Tip #2 What’s unique about your product or service? Now that you’ve completed the research, how can you work to set yourself apart from others that are providing the same or similar product or service? What can you do differently that’s makes you the expert in your field?

Tip #3 Relevance to your audience, why is this important to them? What’s in it for them? How will your product or service solve their problem or make their lives better by saving time or money?

Having a Niche in the market that creates awareness and is easy for people to find you, understand what you have to offer and what’s in it for them are key ingredients to creating a niche that build a business.

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