The Power of Your Words

Communication is a skill that you can learn. It’s like riding a bicycle or typing. If you’re willing to work at it, you can rapidly improve the quality of every part of your life”. – Brian Tracy

Do you know how powerful your words really are? Studies have shown that when we talk or communicate in person, listeners are actually paying attention to our body language 55% of the time.

sales communication

Power of Your Words

Our tone is the next area our listeners are paying attention to with 38% and our words only get 7% of the attention.
Even though our words do not get majority of the attention in person, in our written word check to make sure you understand what the Intent of the communication is. What are you trying to accomplish? Are you compelling the recipient to take action or are you educating the audience? Outline the intent you want to accomplish to ensure you cover all your key areas.
What value will be delivered by the message? Ensuring your message will be of interest and hit the mark of the intended you need to understand what’s important to those you’re sending it to. Will the information work to solve a problem or educate on a new technique or process. Will the information allow you to move a proposal or your sale forward? If so the information needs to be laid out in a clear and logical manner.
Check for unintended consequences of your message before you send it. If you are using language that is new be sure to spell it out to avoid confusion. Consider having a colleague read it over to make sure you message is clear and concise. If you think the message could be taking the wrong way, re-write it. Spend the time upfront to create a message this is meaningful, valuable and gets to the point and if needed has a clear outlined action and next step. Your words are a powerful tool that works to build your brand and your business every day.