One Pager – A Conversation Starter

Having a one page brochure or post card that you can use as a conversation starter with your clients, will allow them to see what you offer.   Having this information with you and available to prospects creates instant conversation around some of the prospects challenges.   Instead of prospects or clients having to dig through your website to find out what you do, you can simplify the process and discussion with a one pager.    Critical components of a one pager include your logo, tag-line and contact information.   Also include in a bulleted format what you offer, group these into large categories, so you end up 3 or 4 at the most.  You don’t want to put everything on the card, just enough to peak the interest and get the conversation going.  The next important piece is the Results from working with you, what will they experience by working with you, talk about the transformation and use descriptive words that grab attention.  Now add in your picture and short paragraph about why you are the expert in your field.  Finally create a call to action what do you want prospects to do, call for an appointment or a free consultation?  Creating a one pager that you can use with clients and prospects will help to start your conversations and make it easy for your clients to get to know you better.