Being Strategic in 2012

In 2011 my word was visibility.  Letting others know what I did and how I could help them in their businesses.

In 2012 my word is Strategic.  What does being strategic really mean? According to Webster’s strategy is “A carefully devised plan of action to achieve a goal or the art of developing or carrying out such a plan”.   For me, strategic means creating a plan with a purpose that brings success.   This plan helps me to stay on track every day, every month, every quarter.   The plans allow to me know exactly the most important things that need to be accomplished in order for the strategy to be successful.

Being Strategic in 2012

Creating a strategic plan to some can be overwhelming, it doesn’t have to be.  The plan allows you to see where you are, what you’ve been able to accomplish and where you want to go.

Ways to think strategically

 I’ve had the good fortune of working with some amazing thinkers in the career and here are some tips that can help you think more purposefully.

Who and what else are connected to this decision? How will this affect them? I like this question because it forces you to think through the implications of your decisions early. It’s easy to sit back and say “let’s change our distribution model” or “let’s move to new software program!” but being able to accurately predict and describe the challenges of plan of action will help guide you to the best choice.

Ask the Five Why’s; this sounds like a something out of a science fiction movie, but the Five Why’s are real. Five Why’s is a B-school/consulting method that says if you ask “why” at least 5 times you can get to the root of the problem. It’s all about digging deeper.  Understanding why you are doing something or providing a product or service works to give you a motivator for your strategic plan.


About Gina Kaelin-Westcott

Gina is a Certified Executive Sales Coach. Gina is a dynamic, accomplished sales management leader with a 20+ year record of achievement. She is an exceptional mentor and coach and remarkable in building new business and forging strong lasting relationships with clients and business partners at every level.

Gina Kaelin-Westcott was named the 2010 VIP Professional Woman of the Year by the National Association of Professional Women and is the Best Selling Author of “Creating a Bond Beyond the Handshake, 100 Reasons Why Relationships and Value Sell Every Time!”

Gina can be reached at or 303.949.0882   or   Website



A Great Stocking Stuffer

Need a little something for the stocking?  Give them copy of  Creating a Bond Beyond the Handshake, 100 Reasons why Relationships and Value are what Sell Every Time!  Creating a Bond Beyond the Handshake

For anyone that is in business or sales this provides over 100 ways to build a better relationships that can last a lifetime!

There is still time to get your copies before Christmas, 1 for $20, 2 copies for $30 or 3 copies for $42.  Just message me here!

Sales for the Entrepreneur

May 11th,2011

This workshop will focus on the importance of identify a niche where clients understand what you offer. Finding out where your target market hangs out plus the four D’s of the sales process – Discovery, Diagnosis, Design, and Delivery. Gina walks you through the entire sales process from start to finish and shows you how to keep track and manage your prospects and clients.
You and your business will walk away with these benefits:
• Identify Your Niche Market
• Where your Target Market can be found
• Understanding the Entire Sales Cycle
• How to Keep your Sales Funnel Full

6:30pm Castle Pines Chamber of Commerce, 562 Castle Pines Pkwy Ste C-1

Register at: