Sales Training Newsletter – October 2010


October 2010 Newsletter

Connecting with your Clients Today and Every Day!


Vol I, Issue 1  
What Are Your Clients Really Hearing?
Communication with Clients
When we communicate with our clients do we think ahead about the intent of the communication and what it is we really want to say to them?


Do you think about the value for your client that will be delivered by your message?
Often times we are in such a big hurry that we don't stop to think about how our message will be received or heard by our clients.  Just because we think our message makes sense, it may not to our customers.  Check for unintended consequences, could your message by received differently than you intended? Refine the message if needed to ensure your value is coming across to your clients.  Take a minute to put yourself in your clients shoes, does the intent and value stay intact? Make sure your communication is clear and meaningful every time, this eliminates misunderstands and multiple communications that can be viewed as annoying and unnecessary.

3 Helpful Tips


1) Prepare your Message
What is the intent of your communication? What Offer / Value will you deliver?
2) Draft your Message
Outline the message ahead of time and personalize it, define the purpose and value for your client.  Ensure it meets their needs.
3) Check for Consequences
Could your message be misinterpreted? Could your message be negative?  If so go back and refine the message, ensure the message is clear and any action is outlined with a timeframe if necessary.
Have a topic you would like to see more information on, please email me at
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for the latest in:

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  • 1:1 Coaching / Mentoring to help you meet your business and sales goals. 
Thank you for helping to make Con•nect Selling™ the preffered Sales Method for building your business!  
In This Issue
  • Communication with Clients
  • 3 Helpful Tips
  • Coming Events
  • Spotlight Your Business
  • Coming Book Release

"Always come from a place of service and inspiration to help others you meet, it makes you memorable".

    – Gina Kaelin-Westcott

Coming Events

Con•nect Selling™  – 4 part Webinar Series

starts on Thurs, Oct 28th

Learn how to grow sales and build lasting Client Relationships using the Connect Selling method. To register go to:
Check out our booth at the 89th Annual South Metro Business Expo on Friday Oct 29th at the Denver Marriott Tech Center – 4900 S Syracuse St – Denver, CO
South Metro Mastermind
Fri Nov 5th
Join us 8:30am – 11:30am for a "Mini" Mastermind – How to Attract more Clients


Spotlight Your Business
Starting next month you can spotlight your business here and help others gain insight into your value and uniqueness and what makes you shine in the market!  
Gina's Book Release Coming in January and sneak preview next month 
Con•nect Selling™ 
Creating a Bond Beyond the Handshake
100 Reasons why Value and Relationships sell every time!
High Achievers Sales Coaching
            Gina Kaelin-Westcott               
                                                   Gina Kaelin-Westcott - Executive Sales Trainer
Connecting Sales, Growth & Success